With the year winding down, a new decade approaching and the recession appearing to have hit bottom, there seems to be a tentative sigh of relief that the worst is behind us. Some organizations may have escaped unscathed, and for some others, there was significant financial damage. I am interested in your experience. How did your organization survive? More importantly, what lessons did you learn from 2009?
Regardless of how your company emerged from last year, we all have an opportunity to start fresh in 2010. Preparing for a fresh start now will put your organization in place to leverage an expanding market and improving economic opportunities ahead. It will also enable you to get back to basics and rebuild a foundation for success.
A 2010 Fresh Start plan (courtesy of The Moss Group) includes two sets of activities: 1) Confirming your organization’s culture and strategy and 2) Aligning planning and performance management processes with strategy. Below, I will describe the first activity. A description of the second activity will follow soon.
To confirm your organization’s culture and strategy:
1. Reaffirm your organization’s purpose. Purpose is your reason for being, why you are in business. Unlike a mission, a purpose is forever pursued but never realized (e.g. Merck: To preserve and improve human lives, Patagonia: To be a role model and tool for social change.). Your employees and stakeholders need to understand the organization’s purpose beyond making money. This understanding will help them feel more connected to what the organization delivers and a deeper alignment with their role in the overall effort.
2. Validate or articulate your organization’s values. Think about 3-5 things your organization needs to believe in to be successful both today and in the future (e.g. Walt Disney World: Safety, Courtesy, The Show, Efficiency; Dell: Sustainability, Accountability, and Community). Alternatively, think about the beliefs that have allowed your organization to be successful to this point. If you already have a strong set of values, then begin 2010 by re-communicating your values to clients, employees, owners and other key stakeholders.
3. Confirm your organization‚Äôs mission. I agree with Jim Collins that an organization‚Äôs mission is the mountain you hope to climb. Examples of an organizational mission statement are Google ‚Äì Organize the world‚Äôs information and make it accessible and useful; Kaiser Permanente – Provide affordable, high-quality health care services and improve the health of our members and the communities we serve. A lot of companies create a mission statement, only to let it collect dust in a binder on a shelf. Now is the time to review your company‚Äôs mission and recommit to realizing it, or agree to a more specific mountain your organization intends to climb in the years ahead.
I recently came across an appropriate quote from Peter Drucker in Harvard Business Review (“What Would Peter Say” November 2009):
“When things are in flux, a sense of purpose and set of common values enable people to work together effectively.”
What are your thoughts on the lessons of 2009? And how will your organization prepare for 2010?